We Buy Ugly Houses - is that a good name?

I'll start out here by pointing out "We Buy Ugly Houses" is a copyright name that belongs to Homevestors and no way affiliated with my company.

Now I can go on and question the marketing. It seems to me like you're starting out with an insult. 

My house looks like junk - do you want to buy it? If I were the seller I'm OK with saying my house needs work, or it's a fixer. But not that it's "ugly".

It reminds me of another company. An assisted living facility called "A Place for Mom". What happened to Dad? He's on his own?

I think in another life I was supposed to be in marketing.

Let me know your thoughts in the comments section below.